What Smart Investors Know Smart investors take the time to separate emotion from fact. Share | Related Content Where Is the Market Headed? We all know the stock market can be unpredictable. We all want to know, “What’s next for the financial markets?” The Ivory Tower Changes Wall Street Thanks to the work of three economists, we have a better understanding of what determines an asset’s price. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.